Frau & Fräulein – Woman’s dream come true

Every woman’s dream come true: a precious, walk-in shoe box filled with 200 pairs of the finest shoes. From completely flat to sky-high, for the very young and the very old – excellently visualised using a wallpaper with women’s designs by Spanish fashion illustrator Jordi Labanda.

You don’t necessarily need a five-metre long shop window and 120 sqm of sales floor in a top city location to successfully implement a business idea. The proof lies in the success of the shoe shop designed by kplus konzept in Düsseldorf’s Gerresheim district, which equally appeals to Frau & Fräulein. “Trend-setting and very creative”, that’s what the textile industry thinks of the shop concept, and the EHI magazine “stores + shops” gave the interior design concept the title of “store of the month” and nominated for the German Design Award 2014.
A wide purple ceiling band connects the two salesrooms with white, high-gloss shelves that are indirectly illuminated. The first room, just under 60 sqm, displays women’s products, with the colours black and white dominating. Seasonal themes are displayed on mirrored presentation cubes with room even for high boots. They also underline the store’s gallery character. Armchairs made from shiny lilac croc a further highlights. The second salesroom accommodates shoes for younger customers. Velvety seating cubes in cheeky pink identify the world of the girls. The silver wallpaper with block stripes creates a charming visual frame. A wall in silver croc look, decorated with pink rubber bands serves as a pinboard for the latest trends that Frau & Fräulein can’t do without.
The colours and stripes pervade the entire concept, from the business card to the shopping bag. This way, you can take your dream home with you!


  • Date: 9. October 2013
  • Skills: Store Design
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