kplus konzept cooperates in the multi-sensory staging of worlds of experience with various specialist partners. Armin Junge, CEO of the research institute Incore in Berlin gives us in this guest post a little insight into the possibilities of neuromarketing: Our understanding of the brain has increased exponentially over the last five years. The targeted use […]
Extremely efficient and with great fun factor, we have drawn attention to our Euro Shop booth. “DISCOVER NEW SPACES” proved to be one of the biggest attractions in the world’s leading retail trade show in February 2014 in Düsseldorf – and by the way, on just 18 square meters! It is precisely this strong attention […]
Is it an Alien, the Ethiopian Oromo Liberation Front or perhaps the nickname of Rudolf? Well, an OLF is a unit used to measure the strength of an odour source. And what has kplus konzept got to do with it? In the multi-sensory interior design a suitable scent concept is an integral part. For the […]
With the 1st prize of the German Interior Architecture Award 2014, awarded on 23 October as part of Orgatec trade show in Cologne, kplus konzept received a significant award for the project “Open Space” realized in 2013 in the basement of the shopping mall Köln Arcaden with the client mfi development gmbh. With the prize, […]
The kplus konzept EuroShop booth “DISCOVER NEW SPACES” been nominated by FAMAB Association in the category “Best Stand inspiration”. FAMAB AWARD recognizes outstanding brand experiences, rewards international benchmarks in live communication and in the temporary and permanent architecture. At the awards ceremony on November 6, 2014 in Essen, Germany, we will learn which step of the winner’s […]
New York, Paris, Tokyo – and this in only one cubic metre! The multisensory Experience Box of kplus konzept attracted many visitors to the exhibition stand of the shoe manufacturer LOWA. Once climbed the ladder, they could experience in the Qube a cinematic journey around the world , being accompanied by the scent of natural freshness, […]
then you’ll experience something” – this beautiful quote by Matthias Claudius is now regarded as already 228 years ago. Travel broadens the mind and creates memories for the rest of life. This also applies to the employees of kplus konzept who were traveling recently in Africa and the USA and share their impressions here. The experiences […]
Rough Trade NYC The over 10,000 square foot record store “Rough Trade” has opened in New York in November 2013 inside a former film prop warehouse, in addition to the two famous existing shops in London. Equipped with nooks and hanging headphones for CD sampling, the store serves as a meeting place for music enthusiasts […]
June led us to the Hotel Real Estate Congress in Berlin, where we liked in particular the trend of the themed hotels, whereas a presentation in the Stores Congress in Mainz arose another question. With a view to rapidly growing reservation and information possibilities in the Internet – will we still need stationery travel agents in the future? kplus konzept […]
What an experience! The vegetable, herb and fruit garden, a spectacular viewpoint and at the same time an event location for fashion shows, beekeeping, yoga classes and cinema, is located on the 6,000 square meter roof of the skyscraper in the historic Brooklyn Navy Yard. Model for sustainable farming in urban industrial parks, native plants […]
