Every football club has its own language. Combative, tradition-conscious, straight, hungry, proud, informal, genuine and hearty, this is how BVB shows itself. Let’s capture the fan with the BVB feeling and welcome him already upon his arrival: a fan-journey from the parking lot to the VIP lounge! For large building complexes such as football stadiums […]
Markus Kratz has been invited to speak at ScentWorld 12-13 June 2014 in New York, leading event for brand marketers in retail, consumer goods, hospitality and healthcare. He will contribute to the fascinating world of scent and sensory marketing by reporting from his practice with multisensory worlds of experience in retail and brand communication. […]
Annika, resident in Düsseldorf. Congratulations! And relish! kplus konzept had once again originated an Easter competition, communicated and asked to participate in our last newsletter. The task was to find an Easter Egg and write us its color. It was hidden in our brandnew Pop-Up Store video, telling the exciting story of the Stores concept […]
On March 10th, it finally happened: The winners of the competition “Kalk’s next Pop-Up Store” – the brands My Hijab and Time Split (we reported) – opened their stores in the Shopping Center Köln Arcaden. kplus concept as the developer and curator of the concept and the competition accompanied the young, congenial retailers also on their big […]
Our sparkling debut as exhibitor at the EuroShop: A five-day never ending stream of visitors from all over the world! If you did not have the chance to experience it yourself: have a look here! The recipe for so much popularity? Arouse curiosity and create experiences that appeal to all the senses! “Discover New Spaces” […]
Founded ten years ago in Düsseldorf and serving customers in Germany and abroad, the creative studio kplus konzept debuts now as exhibitor at EuroShop 2014. Discover kplus konzept – hall 12A30! Unique store designs, trendsetting worlds of experience for shopping centers, multisensory all-round brand communication .. these are our topics. Experience the installation at our […]
Shopping Inspiration with all 5 Senses Under this motto Markus Kratz spoke, together with Martina Fecke (mfi AG), in front of around 100 professionals at the Retail (R) Evolution Congress in Berlin in January about multisensory experiences in commercial spaces. Recent findings from neuroscience and interesting contacts with retailers contribute to a motivated and inspired […]
This is where the music is! And as new worlds of experience for Shopping Centers are our topic, we became event partner. The conference is all about retail properties between glitter and discount, about the future of retail destinations, enhancing amenity values, opportunities for department stores and much more. 230 participants have already registered. Meet […]
The first two lucky winners and future shop owners have been announced: Sonia Kefi with Islamic clothing “Hijab & Styles” and the 3 friends Steven Retzlaff, artist from Cologne, Tugce Erden, designer for Jewelry & Accessories, and Dominik Hebestreit, graffiti artist from Wuppertal. Coming from the street art szene, their Pop-Up Store offer will be […]
“The Store as a multisensory experience” – that is the motto of this year’s “Läden” conference organized by The Conference Group of Deutsche Fachverlag, held on 19th and 20th November in Wiesbaden/Dorint Hotel. In addition to the exhibition booth at the accompanying StoreExpo Kratz Photography will take the event pictures. Will you come by?
