The fact that the newly opened shopping mall “Minto” in Mönchengladbach plays, as its football club Borussia in the Champions League (if all goes well),is what the entire kplus konzept team had the opportunity to discover personally on site in a company excursion. Managing Director Bettina Kratz and the involved creative team gave fascinating insights […]
In the pre-opening of the Minto Mall, the crème de la crème of the doers met on the red carpet: CEOs and top designers Bettina and Markus Kratz of kplus konzept, Lord Mayor of Mönchengladbach Hans Wilhelm Reiners, Beat Grossenbacher, CEO of Air Creative, our scent design partner, the top squad of the minto mall operator […]
Red carpet for the VIPs at the Minto pre-opening ceremony! The complete kplus konzept team was on site to marvel and party the implementation of the Mall interior design. There was praise from all sides: “The premium shopping mall with its interior design by kplus konzept sets new standards”, that’s according to Mayor Reiners in the pre-opening […]
Only a few days left: – on March 26, the MINTO (dialect for “mine”) will open in Mönchengladbach. About three years ago kplus konzept has been charged with the interior architectural design of the shopping center. Much creativity, expertise and passion have flowed since that time from Dusseldorf to MINTO – and still flows until the […]
We look forward to our new cooperation with Rocket Spaces, an online brokerage platform for pop up stores and short-term rentals. The four young entrepreneurs support the complete implementation process. Site development measures on Pop-up basis for Cities and Shopping Centers complement their portfolio. www.rocketspaces.de.
k+ The Science Year 2015 focuses on the “City of the Future”. Living in the city is (again) attractive. How are the city marketing executives prepared for the future? jb The modern city marketing ensures by the participation of its partners a sustainable quality of life in the cities and has established itself as a […]
The annual kplus Christmas card is always good for a surprise. With our own photo studio on site our specialist colleagues could finally draw on abundant resources on this occasion: write the script, procure props, cast colleagues, stage the Studio, direct and edit the film and – roll it! Our Christmas greetings provides insight into the kplus […]
There are 158 Outlet Centers in Europe, of which less than ten in Germany. Restrictive planning requirements as well as fear of new competition for the local retailers and destruction of established structures make life difficult to the operators in Germany. But now Germany is one of the most sought-after locations for outlet stores in […]
kplus konzept cooperates in the multi-sensory staging of worlds of experience with various specialist partners. Armin Junge, CEO of the research institute Incore in Berlin gives us in this guest post a little insight into the possibilities of neuromarketing: Our understanding of the brain has increased exponentially over the last five years. The targeted use […]
Extremely efficient and with great fun factor, we have drawn attention to our Euro Shop booth. “DISCOVER NEW SPACES” proved to be one of the biggest attractions in the world’s leading retail trade show in February 2014 in Düsseldorf – and by the way, on just 18 square meters! It is precisely this strong attention […]
