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News & Projects from the World of K+.
3
Mar

Pop-Up in the City

k+ The Science Year 2015 focuses on the “City of the Future”. Living in the city is (again) attractive. How are the city marketing executives prepared for the future? jb The modern city marketing ensures by the participation of its partners a sustainable quality of life in the cities and has established itself as a […]

18
Dec

Christmas card 3.0

The annual kplus Christmas card is always good for a surprise. With our own photo studio on site our specialist colleagues could finally draw on abundant resources on this occasion: write the script, procure props, cast colleagues, stage the Studio, direct and edit the film and – roll it! Our Christmas greetings provides insight into the kplus […]

15
Dec

Shopping Experience Factory Outlet Center

There are 158 Outlet Centers in Europe, of which less than ten in Germany. Restrictive planning requirements as well as fear of new competition for the local retailers and destruction of established structures make life difficult to the operators in Germany. But now Germany is one of the most sought-after locations for outlet stores in […]

11
Dec

Shopping Choreography through Neuromarketing

kplus konzept cooperates in the multi-sensory staging of worlds of experience with various specialist partners. Armin Junge, CEO of the research institute Incore in Berlin gives us in this guest post a little insight into the possibilities of neuromarketing: Our understanding of the brain has increased exponentially over the last five years. The targeted use […]

7
Nov

Size doesn’t matter! FAMAB Award for stand design at EuroShop!

Extremely efficient and with great fun factor, we have drawn attention to our Euro Shop booth. “DISCOVER NEW SPACES” proved to be one of the biggest attractions in the world’s leading retail trade show in February 2014 in Düsseldorf – and by the way, on just 18 square meters! It is precisely this strong attention […]

30
Oct

What is an OLF?

Is it an Alien, the Ethiopian Oromo Liberation Front or perhaps the nickname of Rudolf? Well, an OLF is a unit used to measure the strength of an odour source. And what has kplus konzept got to do with it? In the multi-sensory interior design a suitable scent concept is an integral part. For the […]

28
Oct

Wow! German Interior Architecture Award 2014: 1st prize for kplus konzept!

With the 1st prize of the German Interior Architecture Award 2014, awarded on 23 October as part of Orgatec trade show in Cologne, kplus konzept received a significant award for the project “Open Space” realized in 2013 in the basement of the shopping mall Köln Arcaden with the client mfi development gmbh. With the prize, […]

15
Sep

kplus konzept EuroShop booth nominated for FAMAB Award.

The kplus konzept EuroShop booth “DISCOVER NEW SPACES” been nominated by FAMAB Association in the category “Best Stand inspiration”. FAMAB AWARD recognizes outstanding brand experiences, rewards international benchmarks in live communication and in the temporary and permanent architecture. At the awards ceremony on November 6, 2014 in Essen, Germany, we will learn which step of the winner’s […]

28
Aug

Premiere for the emotionQube at gds trade fair

New York, Paris, Tokyo – and this in only one cubic metre! The multisensory Experience Box of kplus konzept attracted many visitors to the exhibition stand of the shoe manufacturer LOWA. Once climbed the ladder, they could experience in the Qube a cinematic journey around the world , being accompanied by the scent of natural freshness, […]

20
Aug

If you take a trip..

then you’ll experience something” – this beautiful quote by Matthias Claudius is now regarded as already 228 years ago. Travel broadens the mind and creates memories for the rest of life. This also applies to the employees of kplus konzept who were traveling recently in Africa and the USA and share their impressions here. The experiences […]

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