kplus konzept goes New York: Markus Kratz speaker at ScentWorld Conference


Markus Kratz has been invited to speak at ScentWorld 12-13 June 2014 in New York, leading event for brand marketers in retail, consumer goods, hospitality and healthcare.

He will contribute to the fascinating world of scent and sensory marketing by reporting from his practice with multisensory worlds of experience in retail and brand communication. One of the upcoming outstanding projects is the interior design for the Shopping Mall “Mönchengladbach Arcaden” and in particular its Multisensory Highlight Facades featuring the aspects of “seeing, feeling, hearing, smelling and tasting”.