Category 'Allgemein'

1
Sep

Minto-Tour inspires Property- and Expansion Managers

On the occasion of the Trade Dialogue North Rhine-Westfalia on August 26 in Mönchengladbach – kplus konzept being exhibitor at the Conference – a tour led the participants through the Minto, Unibail-Rodamco’s premium shopping mall opened in March, with a get-together in the Food Court afterwards. Chief Development Officer Ulrich Wölfer explained the interior, which enjoyed […]

15
Dec

Shopping Experience Factory Outlet Center

There are 158 Outlet Centers in Europe, of which less than ten in Germany. Restrictive planning requirements as well as fear of new competition for the local retailers and destruction of established structures make life difficult to the operators in Germany. But now Germany is one of the most sought-after locations for outlet stores in […]

15
Apr

kplus konzept goes New York: Markus Kratz speaker at ScentWorld Conference

  Markus Kratz has been invited to speak at ScentWorld 12-13 June 2014 in New York, leading event for brand marketers in retail, consumer goods, hospitality and healthcare. He will contribute to the fascinating world of scent and sensory marketing by reporting from his practice with multisensory worlds of experience in retail and brand communication. […]

27
Jan

Retail [R]Evolution Congress in Berlin

Shopping Inspiration with all 5 Senses Under this motto Markus Kratz spoke, together with Martina Fecke (mfi AG), in front of around 100 professionals at the Retail (R) Evolution Congress in Berlin in January about multisensory experiences in commercial spaces. Recent findings from neuroscience and interesting contacts with retailers contribute to a motivated and inspired […]

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