Category 'Allgemein'

30
Nov

All Good Things come in Threes! Special mention for Discover New Spaces!

We are very delighted about the German Design Award 2016, and we are using it as an incentive to create another outstanding exhibit for EuroShop 2017. This is our third internationally renowned accolade following the Famab Apple in Bronze, and the Exhibit Design Silver Award. The German Design Award is the top international prize of the German Design Council. Every […]

18
Dec

Christmas card 3.0

The annual kplus Christmas card is always good for a surprise. With our own photo studio on site our specialist colleagues could finally draw on abundant resources on this occasion: write the script, procure props, cast colleagues, stage the Studio, direct and edit the film and – roll it! Our Christmas greetings provides insight into the kplus […]

15
Dec

Shopping Experience Factory Outlet Center

There are 158 Outlet Centers in Europe, of which less than ten in Germany. Restrictive planning requirements as well as fear of new competition for the local retailers and destruction of established structures make life difficult to the operators in Germany. But now Germany is one of the most sought-after locations for outlet stores in […]

11
Dec

Shopping Choreography through Neuromarketing

kplus konzept cooperates in the multi-sensory staging of worlds of experience with various specialist partners. Armin Junge, CEO of the research institute Incore in Berlin gives us in this guest post a little insight into the possibilities of neuromarketing: Our understanding of the brain has increased exponentially over the last five years. The targeted use […]

7
Nov

Size doesn’t matter! FAMAB Award for stand design at EuroShop!

Extremely efficient and with great fun factor, we have drawn attention to our Euro Shop booth. “DISCOVER NEW SPACES” proved to be one of the biggest attractions in the world’s leading retail trade show in February 2014 in Düsseldorf – and by the way, on just 18 square meters! It is precisely this strong attention […]

28
Oct

Wow! German Interior Architecture Award 2014: 1st prize for kplus konzept!

With the 1st prize of the German Interior Architecture Award 2014, awarded on 23 October as part of Orgatec trade show in Cologne, kplus konzept received a significant award for the project “Open Space” realized in 2013 in the basement of the shopping mall Köln Arcaden with the client mfi development gmbh. With the prize, […]

27
Aug

Premiere for the emotionQube at gds trade fair

New York, Paris, Tokyo – and this in only one cubic metre! The multisensory Experience Box of kplus konzept attracted many visitors to the exhibition stand of the shoe manufacturer LOWA. Once climbed the ladder, they could experience in the Qube a cinematic journey around the world , being accompanied by the scent of natural freshness, […]

12
Mar

Our Local Heroes! Opening of the Pop-Up Stores in Cologne Kalk

On March 10th, it finally happened: The winners of the competition “Kalk’s next Pop-Up Store” – the brands My Hijab and Time Split (we reported) – opened their stores in the Shopping Center Köln Arcaden. kplus concept as the developer and curator of the concept and the competition accompanied the young, congenial retailers also on their big […]

5
Mar

Sparkling debut for kplus konzept as exhibitor at the EuroShop 2014

Our sparkling debut as exhibitor at the EuroShop: A five-day never ending stream of visitors from all over the world! If you did not have the chance to experience it yourself: have a look here! The recipe for so much popularity? Arouse curiosity and create experiences that appeal to all the senses! “Discover New Spaces” […]

27
Jan

Retail [R]Evolution Congress in Berlin

Shopping Inspiration with all 5 Senses Under this motto Markus Kratz spoke, together with Martina Fecke (mfi AG), in front of around 100 professionals at the Retail (R) Evolution Congress in Berlin in January about multisensory experiences in commercial spaces. Recent findings from neuroscience and interesting contacts with retailers contribute to a motivated and inspired […]

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