A Black and Yellow Fan-Journey

Every football club has its own language. Combative, tradition-conscious, straight, hungry, proud, informal, genuine and hearty, this is how BVB shows itself. Let’s capture the fan with the BVB feeling and welcome him already upon his arrival: a fan-journey from the parking lot to the VIP lounge!

For large building complexes such as football stadiums the best possible orientation is required: clear visitor directions. Already upon arrival, easily visible signs on the Fan promenade provide orientation, yellow-black zebra stripes lead the way. Large areas playfully daubed with black and yellow graphic patterns that reflect the BVB’s properties like `pride´ or `radiance´, show the way. A welcome in black and yellow ceiling slats and oversized yellow letters and numbers lead to the levels and the reception. In the lounge, the sponsors can be recognised in the design again, (e.g. a beach atmosphere for Aida Cruises). Presentation stands for sponsors depicting current messages are convertible by means of flexible Slimframes, this modular-desk system adapts easily to the changing requirements.

The design is as exciting and varied as the game of Borussia. It turns the entire visit into a corporate experience!