The Customer Journey in the Minto-Mall: aesthetic, relaxed, eventful

From the pioneering design of the intuitive Parking Guidance System leading to one of the 110 stores of the Minto in Mönchengladbach, to the exclusive service Welcome Desk and the luxurious family washrooms, onto the noble lift lobbies and the many uniquely designed rest islands – the stay at the Minto becomes a relaxed as well as exciting customer journey thanks to the new welcome concept of Unibail-Rodamco and to a clear and structured signage, full of creative highlights from our communication design team. Organic shapes pleasing to the eyes, be it on the ceiling signs and steles or the welcome boards in front of lifts and escalators. Colour codes, for such as the assignment of the storeys, do not only facilitate orientation but also display imaginatively on the walls in large graphics and are reflected in the pictograms. Visitors can surf the web in the free Pad-Lounge, refresh their make-up in the feathery white Ladies Rooms, and nurse in a nursery corner on designer chairs.

Minto: A Shopping Mall for all the senses!

Find more details on the Minto mall on our website: Highlight Facades and the Mall-Design Concept.

  • Date: 20. April 2015
  • Skills: Design Lounge Areas, Signage
  • Client: Minto, Unibail-Rodamco