HÖFE AM BRÜHL – HALLWAY DESIGN
“Net Generation” and “Fashion Lifestyle” were two of the three target group-specific design themes at Höfe am Brühl. Clearly distinguished by colour in white and black, kplus konzept designed images in the company’s own photo studio that serve as orientation and pick up on the themes “Net Generation” and “Fashion Lifestyle”.
For “Fashion Lifestyle” the models were given elaborate 3D clothing made from water. For the “Net Generation” area they also posed in synapse worlds created using 3D technology.
The result was six different designs – three each for the three sales floors, all telling their own story floor by floor.