Multi-sensory Highlight Facades in the Minto characterize Space and Mood

The perfect synthesis of all sensual and awe effects in the interior design are the “Highlight Facades” which stretch over several floors. The characteristic spatial and atmospheric elements lure through material and shape an interaction and are both eye-catching and an attraction for the adjacent shops. The five Facades in the Minto take the visitor through different moods by a synesthetic combination of materials, sound and scent design. Sometimes the metal sequins of the Facade “Glamour Walk” sparkle just by passing by, symbolizing the modern, fashion-conscious lifestyle, while next to it the “Green Point” with wall vegetation of real plants embody energy and spirituality. The “Fluid Flow” Facade flows, like a lava lamp, colourful organic forms that exude peace and relaxation. The fine leather of the “Noble Sensation” Facade stands in turn for nobility. The Facade “Frame Yourself” stimulates, by the flexible push and pull elements, the impulse to be played with.

The Art of Fragrance

“Scents interact directly with our emotional state” says our partner Air Creative. “We wanted to create scents that invite you to linger.” Issues such as vitality, peace and creativity were first colour-coded and then connected to an appropriate scent. The Facade “Glamour Walk” exudes for example a red scent. Red is cheerful, extroverted, even slightly aphrodisiac. Therefore, the colour emotionally matches clothing and shoes. The fragrance reflects the shopping experience. So the air enhancement for the “Green Point” is, as expected, green. Here, spicy, fresh flavours such as mint or lime result in a healthy and green fragrance combination. Contrary to that, the “Noble Sensation” Facade spreads a fine, exclusive fragrance, based on a potpourri of dark colours like red, brown, turquoise, mustard yellow, purple.

The Fragrance fits the Music

Together with Julian Treasure, owner of the British Sound Agency, an audio background was created for the Minto, which accompanies the respective scent sensations. Again, the Highlight Facades serve as a platform for a sensory stimulating Soundscape: nature sounds such as the rustling of leaves or birds chirping for the “Green Point” sound, switch to spherical sounds surrounding the “Frame Yourself” Facade, to a symphony of glass sounds from the direction of “Glamour Walk”. The “Noble Sensation” Facade is silent, on purpose, with the objective of getting the sensation of touching and silence .

Be it interior design, scent or sound; the issue of multi-sensory brand and shopping experience in the Minto sets new standards developed in cooperation with the Interior Design Department of Unibail-Rodamco Germany.

  • Date: 2. April 2015
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