Golden spot(s) on Schwabach’s Center – Shopping in a brand new guise

Small gold plates are shimmering since May in the ORO hybrid mall in Schwabach near Nuremberg. With its rebranding realized by kplus konzept, the shopping center has been given a new guise, which is based on the historical reference to Schwabach as a traditional gold beating town. The former name HUMA became ORO and all the touch points of the Customer Journey are playing with the theme – warm, luminous gold yellow and orange in the new Center and Food Court logo, gold particles also on noble, rich black, white or yellow graphics on the façades and reveals, elegantly fitting to the gold-colored slat structure on the ceiling and wall of the mall interior.

Signs, pillars, doors, escalators and elevators – inside as well as outside a new golden guise now welcomes and accompanies the visitor on a modern, beautiful shopping experience with high quality of stay.


  • Datum: 27. Juni 2017
  • Leistung: Rebranding, Customer Journey, Corporate Design
  • Kunde: MEC METRO-ECE Centermanagement GmbH & Co. KG
  • Link:

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