CLAUDS – Düsseldorf’s first Ladies Sports Store

In 120 square meters, CLAUDS offers trendy sportswear from the Allsport, Casall and Deha,  Röhnisch, Rykä labels and many many more. For nearly all sports: golf, tennis, from fitness to Pilates, yoga, boxing, triathlon, and in almost all sizes from 32 to 50.

Here women are `amongst themselves´ in a cool atmosphere of high gloss with a vintage feel. Classic old sports equipment such as leather training horses in a used look form an exciting contrast to the white painted presentation tables. Original: the large, tiled changing room, with cubicles which are separated by shower curtains. A lounge sofa and a large Baroque mirror help the individual and relaxed nature of the location; in the store design much emphasis is put on the selection of materials for the five senses.

CLAUDS is more than a store. Here, a networking platform for sports minded women has been established, where together with music and a glass of champagne, trainers and studios can give sports information in a pleasing atmosphere. In Düsseldorf’s first women’s sports shop, even couch potatoes voluntarily make their way to the gym!

  • Date: 25. April 2012
  • Skills: Store Design
  • Client: CLAUDS

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